About Assets and Athletes
Your WILL CALL Moment Starts Here
Assets and Athletes is a platform powered by IMC Financial Consulting. We help student-athletes, families, and organizations make smart NIL decisions with confidence.
This is your WILL CALL moment. It’s the place to get the tools, resources, and guidance you need to show up ready off the field.
Our Mission
We believe every student-athlete deserves access to trusted education, financial resources, and real-world guidance. Our mission is to prepare athletes and their families to protect their name, manage their money, and plan for their future with confidence and control.
Want to bring this work to your school, team, or organization?
Meet Our Founder
Isaac M. Cooper
CEO
IMC Financial Consulting is led by Isaac M. Cooper. Though he grew up in Fort Walton Beach, Florida, most of Isaac Cooper’s family lives between London and Jamaica. His trek to Birmingham begins being recruited by Heisman Trophy winner Pat Sullivan at Samford University. Isaac received a full athletic scholarship to Samford University as a Defensive Back and graduated in 2012. Immediately, Isaac transitioned into financial services with the goal to help clients navigate and make smart financial decisions. After transitioning from a Fortune 100 Company, Isaac Cooper founded IMC Financial Consulting. Isaac founded IMC with the intention of leaving an impactful legacy not only for his family but also for the families of the clients he serves throughout the country. His clients range from business owners to professional athletes and anyone in between whose focus is to better themselves and the lives of the families that come after them.
As the founding partner, Mr. Cooper has been actively involved in his community. He’s facilitated financial seminars for different universities, neighborhoods, corporations, organizations, and churches. Isaac is the recipient of the 2015 Agent of Change Award via AL.COM, the 2017 Birmingham Business Journal Rising Star of Money, the 2018 A.G Gatson “People’s Choice” Community Service Award, the 2018 Samford Inaugural Audrey Gatson Howard Award, and the 2018 100 Black Enterprise Modern Man Award. 2019 City of Birmingham Inaugural Small Business Council. 2021 and 2022 Birmingham Business Journal Who’s Who in Financial Planning & Wealth Management. He’s also been featured in NASDAQ, Nerd Wallet, AL.COM, and many other publications. Isaac is also one of the first Certified Digital Asset Advisors (CDAA) in the state of Alabama. The youngest person to be nominated and appointed to Chairman of 2016 designated National Monument, Birmingham Civil Rights Institute. Mr. Cooper reaches at least 1000 students on an annual basis through football camps, speaking engagements, and financial workshops. Mr. Cooper’s vision and game plan is to leave an economic impact for the generations to come.
Ready to Get Started?
Preparation off the field is just as important as performance on it. Assets and Athletes is here to help you stay informed, confident, and ready to take control of your NIL journey.